Publication Plan

Title:  LIVE

Positioning Statement: Cool, Modern, Unique. Only LIVE.

Frequency of Publication: Monthly

Price: £3.50

Distribution: Supermarkets, Newsagents, Music shops, Music Venues.

Rationale:  The magazine is for the benefit of Indie Music fans; we offer our opinions towards any music and accept fans opinions too. We try to get everything the fans want to know to publish in our magazine and offer the professional opinions of those who love Indie music.

Style: Formal but not so much business type formal. Offers strongly opinionated views towards Indie music and artists/bands. Gives a sophisticated feeling towards its audience and aims to target Indie music fans with its vocabulary and terms. Unique compared to other music magazines in the way that it speaks to its own audience but can still appeal to all audiences.

Regular Content:

·         LIVE Interview

·         LIVE Mail

·         Top 5 Gig Reviews of the Month

·         Encore – Extra information on the bands we all love

·         Sound Check - Coldplay’s new album ‘Mylo Xyloto’ review

·         On Tour with...

·         Upcoming Artists

·         Unsigned Superstars

·         Posters

·         Competitions

·         Breaking the Budget – Most Expensive Music Video of the Month

·         New Releases

Feature Content:

·         First glimpse of Reading and Leeds Festival Line Ups for 2012

·         Q&A with Arctic Monkeys

·         100 Greatest Front Men

·         Madchester Music

·         Kings of Leon break up?

·         New band The Dirty Rivers

·         Mathew Street 2012 cancelled?

·         Top 100 Albums of 2011

·         Noel Gallagher interview on his High Flying Birds

·         The Strokes return to England

·         Foo Fighters talk about another Wembley gig

·         London bridge is burning down – Arcade Fire take over England capital with O2 gig

·         Put a bit of Elbow grease into it – Elbow climb the independent charts

·         Red Hot Chili Peppers interview as they storm through Europe

·         Paul McCartney talks about John Lennon

·         Adam Perkins on his rise to fame  - Article on new artist 

·         George Best on his days as a Beatle

·         The Courteeners Vs The Libertines

·         The Killers join the Space Race – Exclusive Interview

·         Franz Ferdinand on their Slip-Ups

House Style

Coverlines: Arial Black and Black

Headlines: Impact Bold

Standfirst: Impact Italic

Captions: Arial

Features with paragraph: Franklin Gothic Medium

News first paragraph: Franklin Gothic Medium

Body text: Franklin Gothic Medium

Colour Scheme: Red, Black and White